Want your event listed on our calendar? Email Katie at khess@appalachiantrail.org.

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“The Black Traveler” Report Insights & Analysis Webinar

February 26 @ 12:00 pm - 1:00 pm

| Free

The MMGY Travel Intelligence group recently released The Black Traveler: Insights, Opportunities and Priorities, a series of market research studies informed by diverse travel advocacy organizations to better identify the needs, behaviors and sentiment of underrepresented travel communities.

Join us on from 12 – 1 p.m. on Friday, Feb. 26 for the third in our series of webinars to hear from Danny Guerrero, Vice President, North America Strategy General Manager at MMGY, who will present the results of the studies and lead a panel discussion with the study’s co-chairs Ursula Petula Barzey, Research Chair for the Black Travel Alliance and Jason Dunn, Immediate Past Chair for the National Coalition of Black Meeting Professionals.

REGISTER HERE

The webinar is designed to help the Pennsylvania travel and tourism industry gain a better understanding of Black travelers, their needs, behaviors, and mindset. This is an important webinar for anyone who is responsible for marketing and, more importantly, welcoming and hosting Black travelers to Pennsylvania and ensuring their experience is a positive one. We will also learn how to leverage the insights to capture more of the Black leisure traveler and meetings business.

Details

Date:
February 26
Time:
12:00 pm - 1:00 pm
Cost:
Free
Website:
https://register.gotowebinar.com/register/8605733887349513744

Venue

Online

Want your event listed on our calendar? Email Katie at khess@appalachiantrail.org.